add_action( 'init', 'woa_add_hero_image_init' );
function woa_add_hero_image_init () {
add_action( 'storefront_before_content', 'woa_add_hero_image', 5 );
}
function woa_add_hero_image() {
if ( is_front_page() ) :
?>
<div id="hero-image">
<a href="http://change_me_to_your_url"><img src="/wp-content/uploads/imageurl.jpg" width="100%"></a>
</div>
<?php
endif;
}